[ Marketing leader ]
I build the system. Then I run it.
18+ years building revenue-driving marketing programs across financial services, franchise, and agency work. Most recently led a six-person team running marketing for a national generator franchise across 30 markets. Before that, four promotions in seven years at a 150,000-member credit union.
Currently exploring my next in-house leadership role. Open to select consulting work.
[ The work ]
Selected case studies
Programs I built from scratch and ran end to end. More get added here as new work wraps.
FCCU Website Redesign
Led the full website redesign for a 150,000-member credit union: content architecture, behavioral personalization, and landing page infrastructure across five business lines. Still running five years later.
Read the case study →Generator Supercenter Video Program
Identified the opportunity for video, built the program from scratch, and scaled it across 20+ markets, going from stock footage to on-location production with real crews. Three years in and still running.
Read the case study →Email Marketing Programs
Designed and built email programs for a 130K-member credit union and a multi-market home generator company. Doubled engagement at one, built a lifecycle engine that delivered 3.2M+ emails at the other.
Read the case study →GSC Storm Response & Rapid Mobilization
Built and ran the rapid-mobilization process that let paid media respond to storm-driven demand spikes in days instead of weeks. Proven by a 120% jump in daily spend during a live storm event.
Read the case study →[ Portfolio ]
Visual proof of the work
Finished videos, web and design samples, email and print pieces, logos. The receipts behind the case studies above.
[ What I bring ]
Core competencies
[ By the numbers ]
What the scope actually looked like
[ How I work ]
The pattern, every time
I look for the gap nobody's owned yet, whether that's a missing lifecycle program, an unfilled video capability, or a follow-up system that doesn't exist. The gap is usually obvious once someone bothers to look.
I design the system and prove it myself first, often by doing the work directly, before asking for headcount or budget. Results come before the ask.
Once it works, I grow the team and the footprint, market by market, channel by channel, without losing the quality bar that made it work in the first place.
I build systems to run without me: documented, repeatable, owned by the team. Then I move to the next problem.
[ About ]
Oscar Lara
I'm a Houston-based marketing leader with 18+ years across digital marketing, content strategy, lifecycle email, video production, and multi-channel campaign management. I've spent my career on both sides of the table: seven years inside a 150,000-member credit union, and several more running agency-side marketing for a national franchise client. I'm just as comfortable setting strategy as producing the work myself.
Eagle Scout. University of Houston, B.B.A. in Marketing.
[ Contact ]
Let's talk
Open to in-house leadership roles, remote or hybrid, and select consulting work. The fastest way to reach me is the form, or directly below.
Email: [email protected]
LinkedIn: linkedin.com/in/oscardlara